case studies - West Marine
Customer Conversion Card
West Marine built a business with a catalogue that every boater covets. The reason? The catalogue is a gold mine of hints, tips, learning and guidance for both West Marine customers and for their sales associates.
In the Internet age it is logical that this kind of resource become a part of their web presence. Their suppliers are enthusiastic partners as they build a library of content to assist sales associates and customers.
Like all good content, the closer the subject matter expert is to the authoring process, the better the results.
West Marine staff and suppliers produce course content by themselves quickly and inexpensively with our web based authoring system.